April 07, 2006

Let the Promotional Games Begin!

The Consumer Electronics Association (CEA) sees good news for the gaming industry in the findings of its latest study, which revealed that while only 11% of teens spend 10 hours or more per week playing console or PC games, one-third of adult gamers are playing at least that long.

CEA's Industry Analyst, Steve Koenig, says this information means that "a huge opportunity exists for retailers through the popularity of gaming "although there are differences between the gamers: the PC dominates the adult game market, but teens spend more time on game consoles. Additionally, the study showed portable gaming to be decidedly more popular with teens than adults. Only 25% of adult gamers who own a portable game device have used it in the past six months compared with 77% of teens.

This information can be used for promotional products in marketing campaigns. If you're targeting adults (whether in hi-tech industry or computers, computer products, accessories and games), a promotional item like the portable USB memory stick with 16MB - 2G storage capacity is certain to capture interest. The device is for everyday use to store, backup and transfer data, and your non-erasable advertisements are broadcast automatically each time it's plugged into a computer.

Teens will definitely get a kick out of the Joystick - FM autoscan radio with transparent stick. Just press the stick to turn on the radio and the transparent stick will be illuminated. Cool.

Posted by farfromboring at 11:24 AM | Comments (0)

Imaginative Promotional Products and Approaches

Maine wants out-of-state students for their universities, and is launching a $400,000 marketing campaign designed to increase student enrollment, reports BangorNewsCom.

It's interesting that several long-term effects are calculated in the cost of the promotion: not only does the higher tuition paid by out-of-state students helps cover the cost of maintaining high quality public universities, but because a certain percentage of these students will remain after graduation, Maine's economy will benefit; furthermore, the state will reach its goal to increase the number of residents with a college degree.

The promotional items being used are print brochures, posters and catalogues and which will be mailed to potential students and school guidance counselors. This fairly standard and conservative direct mail approach could easily be made more exciting (and thus memorable) by:

* emblazoning the envelope with the attention-grabbing message GIFT ENCLOSED
* including a highly useful student calendar on a magnetic wipe-off board with dry board black ink marker

It's the AIDA principles hard at work here: get their Attention, arouse their Interest, stimulate their Desire, and Ask for Action.

Posted by farfromboring at 11:22 AM | Comments (0)

April 06, 2006

Bull's Eye Targeting With Promotional Products

"Consumer-requested marketing: we really see it as the way things are moving," Matt Moog, CEO of Q Interactive told a Chicago Direct Marketing Expo audience recently.

He claimed that it is critical to segment your database of customers in order to target appropriate offers to the right consumer at the right life stage, citing as one case study Best Buy Co.'s use of customer profiles to remodel its 660 stores nationwide and boost per-store sales as customers felt more comfortable shopping there.

The same theory holds true for the products used as promotionals: the more relevant to the recipient, the more successful you'll be in terms of ROI and long-term loyalty.

If your school is represented at a writer's convention, for example, have standard trade show badge pouch notebooks ready for booth visitors. Each features a large back pocket, and opens up to a full size wallet with a notepad, a pen holder, a clear vinyl window and two small pockets and cord. It's a handy item for anyone at any type of conference, and will be referred to at home for business cards of interest and for information jotted down on the fly. Because the targeted recipients in this example are writers and/or academics—people who tend to keep writing material always close at hand—the TSBP notebook will likely be used for quite some time after the event.

Posted by farfromboring at 11:36 AM | Comments (0)

April 05, 2006

Build long-term brand loyalty with synergistic promotionals

A recent Business Week article announced the exclusive pizza partnership between Papa John's International and Six Flags nationwide theme parks. The alliance calls for Papa John's pizza to be sold at about 60 locations inside Six Flags' 29 theme parks, as well as joint Web and e-mail marketing initiatives and in-store promotions.

Together, Six Flags and Papa John's said they are aiming to reach new customers. During the summer season, Papa John's will display Six Flags advertisements on its boxes at restaurants within 100 miles of a theme park and will distribute promotional DVDs. At Six Flags theme parks, customers will receive Papa John's coupons and other promotional materials.

Long-term brand loyalty can be developed by both businesses here – get the kids when they're young, and they'll be back—with their moms and dads now, and with their own families down the road. Some promotional ideas that would work well here include a plastic kids' cup with lid. It's colorful, useful and long-lasting, with two imprint locations – very convenient when you're in synergistic mode.

Seatbelt pals are a somewhat more unique promotional product, and because they're safety related (and keep children entertained during car trips), parents will be suitably impressed too. Of course, the fact that the soft, plush animals are just so darn cute will make them a major hit with kids of all ages.

Posted by farfromboring at 04:36 PM | Comments (0)

April 04, 2006

Promo Products With Pizzazz!

Have you seen what they're doing in the Great White North? Pepsi-Cola Canada has collaborated with the Pizza Pizza restaurant chain, with a "Find the Flashing Can" contest and extensive marketing campaign.

A PMQcom article says that of more than two million specially made Pepsi cans (each a prize in itself), 305 have been fitted with a sensor device that produces an orange flash once the can is opened. Consumers who have been flashed win a Video iPod, valued at $379.

Pat Finelli, Vice-President of Marketing for Pizza Pizza, says "it's appropriate that Video iPods are the prizes that can be won during the contest, because they, in their own right, represent the advancement of technology in this particular field - just as the flashing Pepsi can is an excellent example of the use of technology in promotional contests."

In order to be memorable, promotional campaigns and products need to be unique in some way, with hi-tech fun prizes and give-aways certain to accomplish this goal. If you don't have Pepsi's marketing budget, not to worry: this affordable sleek Ace Line flashlight features an AM/FM radio with built-in speaker and safety siren.


Posted by farfromboring at 12:40 PM | Comments (0)

April 03, 2006

Token Promotions

There was a local write-up on the recent sixth business expo near Naples, Florida, which saw 600 visitors this year, with 58 vendors. Presented by the Marco Island Area Chamber of Commerce, the vendors were there for exposure and some "heavy-duty networking."

Exhibitors took time to see what fellow vendors were offering, and were of the opinion that the expo was well worth the cost, one saying visitor curiosity levels were higher than expected. Businesses representing local interests included beach resorts and spas, home product and boat distributors as well as catering and tourist services.

One businessman markets Silver Liberty coins, and says they're "already popular with tourists for their novelty and souvenir value." Some island merchants will honor the currency as cash, and can even purchase Silver Liberty money at a discount, "so they can make money giving change."

As a promotional product, tokens like the Junior Rounds, are one of the most cost effective because – unlike coupons or stamps – they're used over and over again. Virtually any retail business building traffic or rewarding repeat customers benefits from token based promotions.

Posted by farfromboring at 12:29 PM | Comments (0)

March 30, 2006

Field Marketing: enhance the impact with promotions

There's a comprehensive article by Robert McLuhan on field marketing that's worth bookmarking. Running from the definition (a field marketer is a person who interacts with staff and customers to raise a brand's profile and win sales) to why field marketing should not be ignored (people like to deal with other people directly; word of mouth importance; easy to quantify results), McLuhan then addresses how to market in the field most effectively.

One method is by use of promotional items along with consumer education. He offers the example of a home printer manufacturer that sent field marketing staff into outlets where they took digital photos of shoppers. The pictures were printed out to demonstrate the quality of the home printer as well as to teach how to use memory cards. Finally, the "photos were framed and given to the shoppers as a lasting reminder. The result was a sales lift of nearly 35%, and goodwill was generated for the brand."


Other electronic consumer goods companies are using the same type of demonstrations with gift idea, but not always limiting their field marketing to retail outlets. For instance, "Panasonic [is] showing cameras and peripherals to European business travellers at airports."

A final reason to incorporate promotionals in your field marketing? "Industry figures showing that the awareness generated by experiential marketing lasts longer than other channels, decaying by only 5% a week, compared with 15% for TV advertising."

Posted by farfromboring at 11:54 AM | Comments (0)

Relevancy in Promotions

Just as in every other aspect of marketing, identifying the needs of the client and addressing those needs specifically with promotional products will bring the best response and the best long-term ROI.

In a Business Week article, Chris Baggott, co-founder and chief marketing officer of ExactTarget, an e-mail marketing firm based in Indianapolis, said:

…one of our clients is a small music promoter. They've done detailed analysis of their customers, so they know what music they like and what concerts they attend. I happen to be on their list, and I notice that I may not hear from them for months. Then, in the space of one week I may get two or three e-mails from them. But you know what? I open every one of them because I know they're targeting me specifically and they'll have something I will be interested in.

I go to a couple of shows off those e-mails every year that I probably otherwise would not attend, except for the fact that they're notifying me. So, those e-mails become very valuable to me.

So the message here is: make it meaningful and people will respond. If you're a garden supplies wholesaler, this simple flower pot-shaped key tag is an easily affordable promotional item. With your buyer's store information preprinted, the tag can be given to their customers by the retailers upon purchase.

Posted by farfromboring at 11:52 AM | Comments (0)

March 28, 2006

Making Promotions Personal

Shippers and retailers of California fruit (peaches, plums and nectarines) are getting personal.

As part of its marketing strategy, the California Tree Fruit Agreement (CTFA) offers point-of-sale materials (print-ready photos and logos) which speak directly to the consumer. The promo materials for the “Are You a Cruncher, Leaner or In-Betweener” are based on CTFA market research findings as to consumer preference for fruit ripeness. Colorful print posters feature tips on how shoppers can choose the best piece of fruit.

Table tents are the first promotional product to be used and they offer a unique opportunity to:


1.get your print material in front of an in-store customer who's ready to buy and is looking for information; and

2.get your information in front of a captive audience in a completely different location, when you distribute the ad (with special incentive offer) to restaurants and other venues around town.

Give the off-site audience something to take home, such as a kiss cut business card magnet with 3 tear off coupons and one magnet for ad copy. You'll be on their fridge and in their face: a very personal place to be.

Posted by farfromboring at 10:09 AM | Comments (0)

March 27, 2006

Promotions Keep National Minor League Baseball Alive

The National Sports Services (NSS), a sports consulting and development firm, announced findings of a recent marketing study in which the most effective promotions in filling stadiums for minor league ball games include unusual give-aways such as:

* Garden gnomes
* Flip flops
* Lunchboxes
* Mr. Potato Heads

While outrageous events, promotions and giveaways are not the norm for every minor league game or team, the NSS report shows that more than 30 percent of minor league baseball patrons spend little time actually watching the game, leaving team management with the opportunity to meet that need for ancillary entertainment in numerous ways.

"The role marketing and entertainment play in keeping fans coming back is not to be underestimated," said Jamie Duklas, Director of Business Development for NSS. "Many teams talked about the desire to stay conservative, but our research shows teams can offer fans new and creative entertainment options while being conservative and keeping the game as the focal point."


Get as much mileage – and customer interaction – as possible from your promotional product, whether you're promoting a ball game or a fund-raiser. For example, if you use the retro lunchbox as your giveaway, the entire evening theme can be retro (best bobbysocker-costume wins; "Happy Days" music, etc). You choose the lunchbox image, so you choose the theme.

Posted by farfromboring at 11:11 AM | Comments (0)

March 24, 2006

Promotionals: They're All About Relationships

At CAAMP's annual trade show held last month Charlotte, N.C., the Carolinas Association of Advertising and Marketing Professionals had over 100 exhibitors (members of the promotional products industry) presenting products, in addition to holding an awards ceremony and member appreciation party.

Why all the fuss? Organizer Mary Elizabeth Murphy, the managing director of S.T.A.R. Resources (www.starresources.biz), was simply getting industry members to practice what they sell.

"Starting, building and strengthening relationships are part of our lives every day,” says Murphy. "There are social relationships and business relationships. Wherever two human beings come together, there is a relationship. Creating and maintaining good relationships is crucial to the professional world today, and that’s what this event was organized to reflect."

Professionals in fields as diverse as medicine, real estate, law, finance and education are similar in that they are all multi-tasking experts, often asked to appear as speakers and guest lecturers. A gift sure to be appreciated is a flash memory pen with laser pointer. A sleek package with 128 MB of memory, it's perceived as being a tool used only by people who are at the top of their game, successful and sought after.

And there's just no better way of building or maintaining a relationship than giving a sincere compliment.

Posted by farfromboring at 12:42 PM | Comments (0)

March 23, 2006

Great Promotions Need to be Remembered

One of the largest regional tire distributors in the U.S., Reliable Tire is celebrating its 50th anniversary, and will kick off the year-long celebration on April 1, according to an article in Modern Tire Dealer. Aimed at over 4,000 dealers and their sales staffs, the promotions include giveaways ranging from cash, and Visa debit cards to apparel, tires, large-screen TVs, trips to races and a $50,000 premium SUV grand prize. National consumer promotions will be underway as well.

Sounds expensive, but Reliable's Chief Operating Officer David Long says it's worth it: “I know this year’s celebration events and promotions will capture the attention of many more dealers and help them to get acquainted with the great services and programs we offer.”

He's probably right. In a Bridgestone survey featured on ModernTireDealerCom, 60% of tire retailers agreed that incentives, such as a free bike, television or iPod, really help sell tires to their customers, and a further 20% agreed that the promotional products may not be the deciding factor, but certainly bring customers in.
The only problem with cash and other consumable incentives is that, well, they're consumable. Once they're gone, so is the memory of who gave the gift. Instead of debit cards, useful industry-related promotionals like a compact key chain tire gauge with light and extra-large easy-to-read LCD display might be money better spent.

Posted by farfromboring at 01:49 PM | Comments (0)

March 20, 2006

Reward Your Call to Action with a Unique Promotion Gift

At trade shows, on your web site (you have one, right?), and in your direct mailings, what's your call to action?

Have prospects hand over contact information easily with an urgent call, like this one in an article by William Siebler, that reads:

Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free – but I can only do a few of these each month so claim yours now!

Invite prospects at every expo you attend to register for a door prize. Ask trade show attendees to complete your survey in exchange for a gift. You can even draw people into your booth by holding a sudoku tournament – with those who play entering a draw for a grand prize. And make sure those prizes and gifts are memorable!

An address book, bound in top-grade leather, is an excellent promotional gift item choice, in that it's a long-lasting product and becomes more valuable to the recipient over time as names, addresses and telephone numbers are added (your own, of course, being attractively imprinted for all time).

On a completely different note, but just as personal and with a high usability factor, is lip balm on a leash. (Really.) From Leashables, it's tea tree SPF 15 lip balm in a re-usable holder attached to a hand-sewn leash, which you can clip to your key-chain, zipper-pull or purse.

Posted by farfromboring at 10:34 AM | Comments (0)

March 13, 2006

Sharable promotions: spread the goodwill (and company logo)

Service companies such as office equipment repair, snow-removal contractors, printing businesses and moving and painting firms, do well with sharable promotional products.

They can be used as a gesture of appreciation (thank you for choosing us), and then serve as a reminder—to the entire staff--to recommend or use your services next time too.


These gifts typically include candies, nuts or gourmet food -– but the real benefit comes with the packaging. Gumball machines, for example, are great promotional items that everyone in the recipient office can see, enjoy and use—providing a constant and convenient visual reminder of your company. Whether you choose the traditional or jukebox design, gumball machines are bright, feel-good displays and if you are able to have them placed in a high-traffic area (such a reception room or hallway), people from outside the company can see your logo and contact information.

The reusable nature of popcorn tins will help keep your corporate name in view long after the popcorn has been shared by all. Two and 3.5 gallon popcorn tins provide a great snack for weight-conscious office-workers, and the sturdy tin (with your slogan and contact information) can be used for other treats or a dried flower display later on.

Posted by farfromboring at 01:09 PM | Comments (0)

March 06, 2006

Mailing these Promotional Giveaways can Save Lives

Because direct mail response rates increase by some 400% with the use of promotional products, carefully considered giveaways should always be included. Health and safety—especially when kids are involved—are topics everyone's interested in, and promotional mailings that address these through giveaways are certain to create interest.

Affordable and useful, with a good branding value because they'll be placed where they can be seen easily and repeatedly, Babysitter Post-Ups for new residents and babysitters fit the bill. They're emergency mini-poster reference cards with ample space provided to list all the children's names, ages, doctor and medical information, along with important phone numbers for the mom, dad and other emergency contacts and services. Adhesive backing keeps the Post-Up in plain view and at a cost starting at 34 cents each, you just can't do better staying power for your advertising budget.

Similarly, Emergency Guide Post-Ups keep emergency and important phone numbers at hand, listing personal contacts, as well as police, fire, hospital, doctors and utility companies. Again the cost can't be beat and the view factor is high.

Guide wheels are simple to use (and easy to mail) and if you choose one with nutrition information, it's sure to be consulted frequently. Nutrition-by-the-Numbers is a guide wheel with choice of nutrition by the numbers information on various vitamins, minerals, fats, carbohydrates, proteins and counts of elements in 48 different foods groups.

Imprinted with a "We Care About You" message, any industry can potentially profit from using these promotional items.

Posted by farfromboring at 12:00 PM | Comments (0)

March 01, 2006

Online Marketers and Promotional Items

If you order products online frequently, yet hardly ever receive anything in the box besides the product which you paid for, you're not alone.

Online marketers tend to forego promotional gifts, and may be losing more than outright sales. They may be losing the goodwill that builds a relationship of gold: the repeat customer.

It's an oversight that's easily rectified since gifts complementary to your business or product line are readily available and can be extremely affordable, especially when purchased in bulk.

Look for items your customers will make use of often. For instance, if you sell vitamins, include a pill dispenser with every first-time order, your company name and contact information imprinted on the cover. For repeat customers, who've already received the first gift, why not add a portable pill box like this High Caliber Line with medical history card and carabiner top? It's easy to clip on to a keychain or belt loop and is rather unique as well as being useful.

If you sell books online, you can even target your promotional items to each purchase, instead of sending the same gift to everyone. Anyone buying a book on gardening or environmental issues, for example, would receive a bookmark made from recycled plastic and newspaper.

It's relevancy and individuality here that's making the good impression. Because bookmarks are relatively inexpensive (although obviously useful), they are not perceived as gifts of value. However, when you match the content of the bookmark to the subject matter of an individual customer's purchase, a strong and positive impact can still be made.

It's the thought that counts.

Posted by farfromboring at 12:31 PM | Comments (0)

February 28, 2006

Humor and Promotional Gifts in Direct Mail

Sales coach Lori Richardson has used bendable glow-in-the-dark toy skeletons in direct mail pieces to people who refuse to return phone calls. She encloses it with a written note saying something like: "This is me, waiting to hear from you".

To get people to open direct mail pieces, marketers often use humor plus promotional gifts, like putting a magnetized key inside, the front of the envelope emblazoned with: "Your Key to Success Lies Inside". A cleaning company campaign used a plastic comb – their pitch was "We'll Clean Your House With a Fine-toothed Comb".

The promotional item sparks interest that keeps the mail from being immediately trashed and to get it opened up. The humor may serve to break down resistance far enough that the recipient will then read the piece. If you're able to use a useful or fun gift that is likely to be retained by the potential customer, then you've got your name and contact information in their house. Even if they don't use your services this time, you're making it easier for them to call your company when they do.

The value of WOM (word-of-mouth) marketing shouldn't be discounted either. When people receive something funny in the mail, they naturally tell their friends and family members about it.

Here's one for you which could be used by an air-conditioning company, summer wear retailer, or tax company: slide a pocket coolie with a "We Help Keep You Cool" imprint in your next direct mail campaign.


Posted by farfromboring at 11:08 AM | Comments (0)

Building Brand Loyalty Through Promotions

Survey findings reported in the March issue of the American Journal of Preventive Medicine indicate that cigarette manufacturers are using promotional offers successfully, and that 35% of consumers take advantage of discounts every time they see them.

The authors of the survey say their results "strongly suggest that the tobacco industry is successfully reaching intended price-sensitive groups with promotional offers" because this particular market segment tends to smoke only those brands associated with increased promotional-offer use. In fact, nearly three-quarters ($8.9 billion) of tobacco-industry marketing costs in 2002 was on promotion.

"To cigarette manufacturers, promoting brand loyalty in younger casual smokers and encouraging them to become fully addicted so they will buy cigarettes for many years is likely worth the cost of discounting cigarettes,” the researchers conclude.

Because it's a health-related article, the promotions weren't defined other than cash discounts. However, it makes sense that price-sensitive tobacco customers would also be attracted to free products with purchase; in this case, something like a lighter and cigarette pack holder or cigarette cutter.

It all comes back to exhaustive market research and knowing – exactly – who your customer is and what that customer wants.

Posted by farfromboring at 10:21 AM | Comments (0)

February 22, 2006

Choose Promotional Products with WOM in Mind

Word-of-mouth (WOM) advertising cuts through the 76% of us who don't believe companies tell the truth in advertising.

There's a big proviso here though, as Brian Santo warns in his MultiChannel Merchant article "Have you heard about word of mouth?"

For your company or product to be considered WOM-worthy, it must meet two prerequisites. First, your customers must consider patronage of your company or use of your product a superior value. Second, your company or product must have a distinction relevant to the consumer. These conditions are nonnegotiable.

Applying these criteria for successful WOMing to promotional products, then, is simple:

• The promo items must be perceived by recipients to be of superior value

• The promo items must be perceived by recipients to be unique.

Okay, so what about a slinky? Would that fit the bill as a promotional product that might create some positive word-of-mouth about you and your company?


Sure – if it's a solid brass slinky and comes in its own custom wood presentation box, and there's a 3" x 3" photoplate on the box top for a message, a photo and company logo.

WOM is free in that you don't have to fork over cash – but it's painstakingly earned nonetheless. The payback? In spades.

Posted by farfromboring at 03:36 PM | Comments (0)

February 21, 2006

Gift Bags and ROI: good and cheap

Successful Promotions magazine editor, Michelle Bell, talks gift bags this issue – promotional products that are always appreciated at trade show booths, product launches and client appreciation shindigs.

There's a popular misconception that gift bags are expensive promo items, but you don't have to "break the bank", says Bell. "Moreover", she continues, "the overwhelming consensus of marketers who use [them] is that they generate so much goodwill among the recipients that the price becomes an inconsequential afterthought."

Buy 'em ready-made or DIY (do-it-yourself), bags can be easy,jammed with products ranging from branded beach towels to hot/cold drink bottles and fun-in-the-sun visor

Your return on investment when advertising through promo product distribution is three times that of internet banner ads and 25% more than print and TV ads. An article by Hope Hopkins at Marketing Sherpa confirms findings that slightly more than 76% of those surveyed said they remembered the brand name of a company that gave them a promotional item in the past year.

And that's not all.
If you make the item something of use, you'll benefit from long-lasting and repeat exposure:
•73% of those who used the promotional product that they had received stated that they used it at least once a week
•45.2% used it at least once a day
With US marketers spending $16.9 billion a year, there's a whole lot of very smart giving going on.

Posted by farfromboring at 01:13 PM | Comments (0)

August 09, 2005

Blow up your next promotion with these giant sized air balloons

Looking for Attention?
We Can Help!
Blow up your next promotion with these giant sized air balloons


Blow up your next promotion with these giant balloons and wind wiggleys. There is no better way to go big than to promote with these huge inflatable promotions. If being seen is what you desire, we have what it takes. Have a custom inflatable made for your company for years of use and giant size appeal. The advertising and display community has been using cold air inflatables for years. From fortune 500 companies to the pizza shop down the street, these inflatable promos do a big job. Give us a call for a quality inflatable delivered on time and on budget.


Posted by farfromboring at 04:22 PM | Comments (0)

July 11, 2005

Your Logo here

Between human heads and flowers, figuring out just where to imprint your company’s logo can be difficult. We highlight several companies’ unorthodox branding moves and why they paid off.

When Glen Agritelley promoted the opening of his bar two years ago, he knew just where to put his logo: front and center of women’s underwear. Thongs, actually. “Sixty percent of the people who come into our wine bar are ladies,” says Agritelley, the owner of Mercy Wine Bar, an upscale bar and restaurant in Addison, a Northern suburb of Dallas. “Given that demographic, we thought it would be really cute to give out thongs.”

Apparently so do his clientele. Women visiting the bar often ask if they will receive a thong, though Agritelley says they are promotional items given sparingly to maintain a certain level of exclusivity. But that doesn’t mean they haven’t sparked their share of publicity for the establishment that pulls in $2 million a year in business. Besides community chatter, the stunt created awareness all the way to Las Vegas, where, at Mandalay Bay, a guest spotted Agritelley wearing a Mercy Wine Bar hat and told him his girlfriend had received a thong from the bar a week earlier.

Between product placement in movies and corporate signage bombarding consumers at every turn, marketers find it ever more difficult to locate new and unique products and places for their logos.

“People are inundated with 3,000 marketing messages a day,” says Erik Hauser, creative director and founder of San Francisco-based Swivel Media, a company that specializes in experiential and guerilla marketing. In that kind of heavily saturated market, getting your logo seen through unorthodox means can be the most effective strategy. But, Hauser cautions, it’s not as simple as slapping your company’s symbol on an undergarment and calling it a day. “Make sure the logo placement has meaning and relevance to the brand.”

Below is a look at four companies who know exactly where to place their logo and drive brand recognition.

Don’t Leave a Mark
“A logo on a product can’t hurt if it’s appropriate to the overall brand image,” says Marian Calabro, president of CorporateHistory.net LLC, a firm that chronicles company histories and their marketing efforts, logo placement among them.

In logo placement, where your company’s symbol ends up is of crucial importance. IBM Corporation learned that lesson the hard way. In 2001, the computer hardware manufacturer stenciled ads all over the sidewalks in Haight Ashbury, a progressive, hip neighborhood in San Francisco. Rather than clever marketing, however, the stencils, which were difficult, if not impossible, to remove, were seen more as graffiti than marketing brilliance.

In San Francisco, Boston, New York and Chicago, where the company also plastered its logo on the street, cities paid tens of thousands of dollars to clean up the paint. IBM apologized to the cities and agreed to reimburse them hundreds of thousands of dollars – some $120,000 to San Francisco alone – to clean up the unwelcome messages. The lesson? Make sure your guerilla move will be seen as innovative, not invasive. “Haight Ashbury, that’s the biggest anti-corporate place in America, and you go spraying your logo there? Come on,” says Hauser, incredulous about IBM’s lack of sensitivity to their audience.

Besides using materials that can be easily cleaned up, experts insist that the key to effective logo placement is to make sure it ends up in the most appropriate spot or on the a product related to the company’s core business.

Agritelley’s panty promotion, which costs him $200 a year for 500 thongs, would be in poor taste for most firms, but it dovetailed well with his type of business and his clientele.

Experts say that’s the key to branding success. The other is avoiding intrusive behavior like IBM’s. When Swivel Media was hired to create brand awareness for online coupon company boodle.com, they knew they would need a clever product on which to place the Web site’s logo. It turned out to be quarters – 8,000 of them in Cincinnati and Minneapolis.

Last August, Swivel placed removable stickers on $2,000 worth of quarters in each city then placed the quarters in key spots like vending machine and public phone change-return trays. In addition to the stickers, with messages of, “go to boodle.com and save money,” Swivel also painted perforated coupon outlines and giant scissors on streets throughout the cities. The difference: The paint they used was a tempura easily washed away. Awareness of the campaign at times sparked “scavenger hunts” among some city residents, Hauser says, who found it intriguing to search for the quarters.

More to the point, the relevance to boodle.com is obvious: Stickers were placed on objects directly tied to the web site’s purpose, helping consumers save money.

In other campaigns, Swivel has created logoed bookmarks that it inserted into magazines likely to be bought by a company’s target market in local bookstores. On other occasions, it has printed corporate logos on 8.5- x 11-inch sheets of paper and placed them in printers at major office supply stores to target business shoppers.

The key in all of these promotions, Hauser says, was their subtlety. “Don’t be too intrusive,” he says. “No one wants to be bombarded on street corners.”

Find the Right Spot
Since last year, Speaking Roses has embossed tiny gold logos on lush, red roses for dozens of companies looking for a unique branding opportunity. A product that ubiquitous in people’s lives is ideal for many brands, say company representatives Mark Hidden and Ted Phillips. The company, they say, has simply tapped the emotional connection people have with roses and transferred that connection to a brand’s identity. “It generates a level of wonderment,” Hidden says, “and creates a long-term memory” that will stick with recipients. The Venetian hotel in Las Vegas, for example, has used the roses to hand out to customers coming off of the Italian-themed property’s gondola rides.

And, for places like hotels, roses may be an appropriate gift, since guests can keep them alive in a vase in their room. But while the printing of a gold logo on something as delicate as a rose petal is an impressive feat of technology, experts caution that companies should make sure the product on which they place their logo dovetails with their business. Too many companies make the mistake of throwing their logo on random products within the marketplace under the notion of, “any placement is good placement,” says Bob Phibbs, a marketing expert in Los Angeles known as the Retail Doctor. That can be a mistake. “The goal of marketing is to take a pistol and shoot at a target,” says Phibbs, “not shoot a shotgun into the air and hope something sticks.” The logo on a rose makes sense for a chauffer service, he says, but not for a hardware store. “Consumers are not going to trust logos they don’t know in odd places.”

For some companies, the right logo placement opportunity just doesn’t exist. For Gold Eagle Company, a Chicago-based manufacturer of engine oils and other fluids, that was the case. Finding a place to put the company’s STA-BIL Fuel Stabilizer product, was difficult. That is, until the company decided to create its own national marketing opportunity. Now Gold Eagle sponsors an annual event, the STA-BIL National Lawn Mower Racing Series, in which individuals nationwide race their lawn mowers in local, regional and national competitions. Started 14 years ago, the association today has 22 chapters, 500 members and a yearly series of races that has attracted attention in USA Today, Playboy and ESPN2. All entrants, whose mowers chug along from 6 to 60 miles per hour, are required to display the STA-BIL logo somewhere on their mowers.

“The PR costs are nothing,” says Manny Grijalva, executive vice president of sales and marketing for Gold Eagle. Rather, the racing series actually generates money for the company from race participants, who pay $35 to the National Lawn Mower’s Racing Association, an organization created by Gold Eagle, who often partners racing events with local fairs and festivals to increase logo visibility. On a good day, as many as 2,000 spectators watch a race, Grijalva says.

That’s an effective logo placement, Hauser says, because it puts the logo on exactly the product that the logo is associated with, but does so in a clever and engaging manner. “It raises awareness in their marketplace” among specific users who might very well buy STA-BIL to keep their mowers’ engines running smoothly, “in a fun and innovative way,” Hauser says.

Be Unique, but Smart
Like any good marketer, Christopher Faulkner knows the secret to success is originality. So when the CEO of C I Host, a Web hosting company in Dallas, wanted to promote his firm, he slapped his logo on the one spot no one else had: Evander Holyfield’s boxing trunks in the heavyweight championship of the world in November 1999. The fight was a major loss for Holyfield, but hardly a marketing washout for C I Host, which benefited from millions of people watching the event, and consequently his company’s logo.

Following that stunt would be difficult, but Faulkner managed to do it. Two years later, he was inspired to tattoo his company’s logo on a willing participant’s forehead – a tough marketing medium for sure.

But in 2001, while scrolling through pages on eBay, Faulkner found Jim Nelson auctioning his head as a “human billboard.” For $7,000, Nelson would be a company’s walking, talking billboard for five years. Faulkner jumped at the idea and hired Nelson to sport a 5- x 5-inch C I Host logo on the back of his head. As part of his contract, Nelson, who needed seed money to start his own business, a collectibles store for medieval swords and knives, must pitch C I Host to any person who inquires about his tattoo.

“Tattooing your logo on someone’s head will get you press, but you risk the integrity of your brand” when it’s a stunt simply for the sake of being outrageous, Hauser cautions, though companies selling products for teens and other trendy audiences can benefit from such outlandish moves. “I wouldn’t want to see Oracle advertising on someone’s forehead.”

But Faulkner insists that two years later the unorthodox move has paid off. Nelson, who is required under the deal to travel at least four times a year, once internationally, has talked up C I Host so frequently to curious passersby that his tattoo has generated stories in major media outlets worldwide as well as 800 new clients worth $20,000.

In the end, experts say, the key is to make sure the placement of your logo will have a strong, but positive impact with consumers – and one that will resonate with your company’s business objectives or corporate persona. “The best ideas are radically simple,” Hauser says. The key, he notes, is to make the stunt relevant to a company’s brand. “The more meaning and relevance, the better the recall.”

Betsy Cummings is a freelance writer based in New York.

Sometimes making an impact among customers means placing your company’s logo in an unusual place. It can be effective if done right.

Human Heads
When Christopher Faulkner wanted to make an impact, he decided the back of a man’s head was the best place to do it. The stunt paid off, but experts warn that entertainment for entertainment’s sake can backfire. Even pregnant women have been reported to have logos tattooed on their bellies, but to many consumers that kind of stunt is crossing the line of good taste. Make sure your tattooed logo, best reserved for youth marketed products, won’t hurt your brand’s image overall.

When Countrywide Home Loans wanted to get employees excited about its sales incentive program, it decided to appeal to their competitive nature. Drawing on the success of the Survivor TV show, it sent the employees each a survival kit – logoed lip balm, sunscreen, compass and flashlight all packed in a hollowed-out coconut that zipped closed.

American Currency
Last August Boodle.com sparked local, unofficial scavenger hunts after it put stickers with its logo on 8,000 quarters and strategically placed them in vending machines, phones and other places around cities. Found money is rarely a bad marketing move, and was particularly effective for a Web site that helps people save their quarters, so to speak.

Baby’s Bottom
OK, this promotional consultant’s logo wasn’t literally put on a baby’s bottom; rather, it was affixed to a diaper using a printed label. Given to attendees as they entered the New York Incentive show and also at the promotional consultant’s booth, the diapers asked, “Isn’t it time for a change?” Apparently, many people thought so, with the promotion generating a 531% increase in leads over the previous year.

Boxer’s Trunks
When Evander Holyfield got beaten by Lennox Lewis in the 1999 heavyweight championship, he went down with the logo of C I Host imprinted on the back of his boxing shorts. The bout was a disaster for Holyfield, but a marketing coup for the Web hosting company.

Some companies use paddleball or beach towels to get beach-goers’ attention. But PR firm Z Communications wanted to make a different kind of statement. It sent several thousand of its best prospects a pair of logoed flip-flops with the company’s Web address carved into the bottom. So, whenever recipients wore them to the beach, they left impressions of the company’s Web address everywhere they walked.

It seems impossible to imprint your logo on a single rose petal, but Speaking Roses International Inc., has figured out a way to do it. And companies by the dozens are lining up to hand out the unique logo placement to clients.

Mr. Potato Head
The Detroit Pistons wanted to give fans a product to commemorate its “Hardwood Classics” night, which is an homage to earlier days in the franchise’s history. For this particular game, the team would be wearing retro jerseys from the late ’70s-early ’80s era, so it wanted an item that would reflect that time. What it chose was a replica Mr. Potato Head, wearing its own retro jersey with the Pistons’ old logo on the back. Dubbing it the “Pistons Sports Spud,” the team gave the item to the first 5,000 kids who attended the tribute game.

Ladies’ Underwear
Plenty of restaurants sell T-shirts with the logos, but not so many imprint their logos on ladies thong underwear. Dallas establishment Mercy Wine Bar did just that and now hands out the black cotton panties to women who visit the bar.

Need a Logo? Visit http://www.logomagic.com or call 1-800-373-LOGO

Posted by farfromboring at 03:08 PM | Comments (0)

June 27, 2005

Promotional Ringtone Cards

Prepaid cards and end-user brochures go a long way toward generating sales leads for clients.

Generating sales leads can be music to clients' ears. Literally. Just ask Mark Bruk, vice president of business development at CFS PrePaid Cards, Schaumburg, Ill. "Music download and cellular ringtone cards are the hot products of this year," he said.

Each of CFS PrePaid Cards' four-color custom cards includes directions on the back that direct the end-user to either a customer's Web site, a customized Web site or a generic Web site. Once on the site, the end-user enters a pin number, which is also located on the back of the card.

For the music download cards, end-users can download RealPlayer 10 for free and select from more than one million selections to burn to their computer. "They can then transfer the song using our Harmony Technology to their iPod or MP3 player," noted Bruk.


For the cellular ringtones cards, after choosing their carrier and phone model, end-users can select a ringtone from thousands of songs. The chosen ringtone is then sent to the end-user's phone, where it can be designated as the general ringtone or one for a certain caller.

But, when it comes to generating sales leads for clients, what is so appealing about cards for downloading music and ringtones? First, according to Bruk, these products target the young-adult market. "This is the goal of most marketers," he noted.

Second, the cards have universal appeal. "Everyone can enjoy free music, and there are more than 176 million cell phones in the United States, and the numbers are growing," he said. Bruk also pointed out that music changes daily, an absolute that creates constant demand.

And, finally, the cards provide more bang for the buck. "They have a recognizable value to the consumer but, for promotional purposes, are sold at a discount from the retail price," explained Bruk. "This allows customers to use a product that is similar to a gift card but has a greater value."

Just as there are many reasons why music and ringtones cards are ideal for generating sales leads, Bruk noted, there is also an array of target markets to which distributors can sell them. These include banks, which promote credit card applications, checking accounts and loans to college students; packaged goods companies, which are extremely cost-effective; the automobile industry for test drive applications; and online surveys, since the pin number can be e-mailed to the end-user when the survey is completed.

Phone and travel cards have also proven successful for CFS PrePaid Cards. "International cards that can be used to call from Iraq and Afghanistan to the United States are increasingly in demand as more companies are looking to support the troops," said Bruk.


Travel and entertainment cards are the ideal way to generate sales leads over an extended period of time. "Since the card can be used as often as desired at more than 140,000 hotels, restaurants and entertainment venues, end-users keep the mini-billboards in their pockets for months," explained Bruk.


Call Farfromboing Promotions for this unique promotional product idea
561-999-9097 or email us at customer service

Posted by farfromboring at 01:48 PM | Comments (0)

June 23, 2005

Fairs, Festivals and Picnics

Engage potential customers. Build community good will. Increase awareness. There are many reasons for and benefits of holding community fairs, festivals and picnics.
Whether you sponsor it yourself or get other businesses to join in, there is an event that can work for you.
Think about who you are trying to reach. Then look at the options of what they are into and choose an activity or activities to center your event around.
Here are a few ideas. A Teddy Bear Fair can draw kids of all ages and their families. Invite children to bring along their favorite bear and perhaps one to donate to the local police department for calming children in a crisis or to children in the foster care system. You might even have someone on hand to repair tattered bears. Have other activities available for the kids to enjoy.
Another idea is a sports festival with various games for kids to try or a particular activity such as a skate board festival. Health fairs are popular with seniors, but are also getting the attention of not-quite-so-mature adults. There are limitless themes you could choose, just profile it to your audience.
Whatever theme you choose you can set up booths or stations for product samplings, demonstrations or "test drives" around the festival.
Attendance at the fair can be open to everyone or by invitation only. Again, it depends on your audience and your goals.
Be sure to include lots of imprinted giveaways, chosen for appropriateness to the theme, audience and impression you want participants to carry away with them (and share with others). With over 1,000,000 promotional products to choose from, Farfromboring Promotions has just the right promotion for your event.

Posted by farfromboring at 05:41 PM | Comments (0)

June 20, 2005

Promotional Calendars

Calendars' high visibility and personal value help advertisers reap year-round profits.

Not a day goes by without most people taking a quick glance at a calendar. For this reason, among others, manufacturers say that calendars are one of the most valuable promotional items on the market today.

According to Mike McKew, sales manager at PlannerStore, Lewiston, Maine, visibility, the ability to be personalized and economic value make calendars the items of choice for advertisers. "Planners are in front of the customer 365 days a year, and personalizing them with a recepient's name usually adds value," he said. McKew added that when comparing unit costs of planners to the amount of time that they are viewed, "the cost per exposure is quite low."

"People usually ask for 'their' calendar, so it is clear that the repeat factor on calendars is better than most items," added Phil Martin, national sales manager at Warwick Publishing, St. Charles, Ill.

Gene Raltz, sales manager at Pacific Western Sales, Brea, Calif., said that calendar sales remain strong because of their pervasiveness. "Many suppliers are now venturing into the calendar arena due to the products' repeat nature, and we encourage distributors to do the same," he said.

McKew said that PlannerStore has seen an increase in calendar sales within recent years, due in part to the combining of brands. "Adding the Letts of London and Day-Timer brands to our existing lines now gives distributors a one-stop shop for dated products," he said.

Martin said that Warwick Publishing has seen "an up-tick in calendar sales as more salespeople rediscover the benefits of calendar advertising."
Click to view more information on this product

As for calendars' usefulness within various markets, McKew said that virtually every market can use them. "With the variety of styles that we carry, there probably is no market that we cannot relate to and customize a planner to fit its needs," he said.

Along with advertising, manufacturers agreed that calendars can be used as giveaways, employee recognition items and greeting cards. "Our high-end planners in the Letts of London and Day-Timer lines are excellent for employee recognition gifts," McKew said. "The quality of the cover material, along with personalization options, makes them welcomed items."


click to find more information about this promotional calendar

A New Day

As times change, so do calendars. "There are now magnetic calendars, calendars for computer monitors and keyboards, and calendars with a single page for each date," Raltz pointed out. "We even had a request for a smaller version of a desk calendar that would fit inside a woman's purse."

Raltz also noted that custom calendars are increasing in popularity. "Our new custom jewel case calendar can feature 12 pictures and is printed on card stock, then inserted into a CD jewel case," he explained.

Warwick Publishing's most popular calendars are pressure-sensitive; Pacific Western Sales gets the most requests for its wall-hanging appointment calendars; and the Sun Graphix professional planner is PlannerStore's top seller, according to the manufacturers.

While Martin said that Warwick Publishing's line of calendars has remained largely unchanged for more than 75 years, the company has "tweaked imprinting processes and sped up delivery times." In addition, he said that Warwick is venturing into multi-color printing and customization.


As for PlannerStore, McKew said that the company has added the renowned Farmers' Almanac to its product line this year. "The Farmers' Almanac will be a big hit with companies in the agricultural market and will also serve well as a handout for financial institutions."

By Cynthia T. Graham

Search for promotional calendars for your business

Posted by farfromboring at 10:07 PM | Comments (0)

Offline marketing for online businesses

June 21, 2005 --- “With the millions of online businesses out there these days, how do I stand out from the crowd?” I hear that at least once a week in my business at Farfromboring Promotions. The answer is simpler than you would expect. Do what so many brick and mortar businesses do, use promotional products. Give your clients something to remember. Not just your service, but a tangible thank you or a useful reminder of your existence. In my business we use many online services from hosting to software to e-mail and search engine optimization. We actually have so many online services that I forget what they are until I see my monthly Invoices or credit card bills. I don’t think these companies want me to remember them solely for the monthly shelling out of dough that I have been accustomed to paying. I find that even small gestures to your customer base and potential customers go a long way.

Recently I recommended to an online tropical fish store to include with their shipments a mouse pad that has a coral reef theme along with their logo, phone number and web address. Their average customer spends $100.00+ per transaction and commonly will shop around the internet for their aquarium needs. This promotional product has helped to bring repeat customers back to the site because when their customers sit down at their computer to buy, they are looking at a big advertisement just under their mouse. The next promotion on the roster is a water filled pen with a plastic tropical fish replica inside and of course the name, toll free number and the web site imprinted on the barrel. Another customer of ours in web services routinely sends out a monthly statement via e-mail and wanted to know how to get better response to their customer service surveys. We recommended offering a free wall calendar to those who e-mailed the survey back. The promotion was a hit and now their customers have a useful hanging advertisement in their office or at home that is seen 365 days a year.

Your budget, goals, and business will determine what promotional products will work for you, but whatever you choose it is always a good idea to reach your customers and potential customers with more than just a sales pitch or an invoice. On line advertising has becoming so crowded that it is hard to separate your companies valuable services or products from the next guys “Spectacular deal of the century”.

For promotional product ideas for your business or industry you can visit our new weblog at http://www.promotional-products-blog.com. We update our blog on a daily basis with product specials, articles, and insights on how to promote your business using promotional products. You can also visit or website at http://FarFromBoring.com or give us a call at 561-999-9097 and one of our helpful customer service agents can put together a promotional product package for your business today.

Posted by farfromboring at 04:29 PM | Comments (0)

May 19, 2005

Promotional Magnets

Promotional Magnets
Just the facts

Question: What costs pennies and promotes your business 24 hours a day, 365 days a year?

Research has shown that a magnet on your customer’s refrigerator will be seen over 7400 times per year—that’s over 20 times daily. What better way can you think of to keep the name of your business in front of your customers?

Magnets are sure to give you a big return for only pennies a piece. Your name and message will be in front of your customers for years and never go out of style. Call us now for promotional magnet ideas and any other promotional needs.


Large Calendar Magnet - As low as.48


Neon Business Card Magnet - as low as .18


Magnetic Message Board - As low as .68


Magnetic American Flag - As low as .82

Posted by farfromboring at 10:16 AM | Comments (0)

May 02, 2005

How to Use Promotional Products

In today’s information-intensive world, it’s hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company's name out to its target market — and keep it there.
The promotional items you pick are limited only by your own creativity. They can range from market-proven goods such as calendars, coffee mugs and baseball caps to innovative items such as candy and nuts, stadium blankets, toy cars and trucks, and first aid kits, all bearing your logo and contact information.
But no matter what route you take or what items you select be sure you maximize your investment. Here are a few tips to make the most of this time-tested sales and marketing resource:
Set clear goals for your promotion. Think about what you want these products to do for your business. Should they build awareness of your company? Boost sales? Provide a way to thank your customers? Have clear goals in mind from the start so you can purchase items that make sense for your business.
Set a budget and stick to it. Putting your logo on a coffee mug or a mouse pad tells customers that you’ve arrived and you’re in business for the long haul.
Seek out partnership opportunities. If you'd like to offer gifts at your event, ask one of your suppliers to share the cost. In exchange, recognize them by placing their logo on the gift. Joint promotional efforts strengthen relationships with suppliers and make a statement about your commitment.
The silent salesperson. Promotional items can be a silent salesperson for your products or services. Keeping these tips in mind will help you make the most of your promotional items' potential.

Posted by farfromboring at 09:25 AM | Comments (0)

April 28, 2005

Planning is the First Step

Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

Ready to plan your next promotion? Farfromboring Promotions is ready to help!. Define a specific objective.

Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.

2. Determine a workable distribution plan to a targeted audience.
Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.

3. Create a central theme.
Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

4. Develop a message to support the theme.
Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.

5. Select a promotional product that bears a natural
A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney®."
6. Don't pick an item based solely on uniqueness, price or perceived value.
Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
7. Use a qualified promotional products distributor.
Farfromboring Promotions will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few PR@ppa.org

5. Select a promotional product that bears a natural
A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney®."

6. Don't pick an item based solely on uniqueness, price or perceived value.

Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
7. Use a qualified promotional products distributor.

Farfromboring Promotions will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few.

Posted by farfromboring at 10:41 AM | Comments (0)

April 25, 2005


Farfromboring helps your charitable organization get notice and raise funds.

Farfromboring has been working with non-profit organizations for several years and is a dedicated distributor to many worthy causes.

Let us show you how we can help with your charities awareness, increase membership, maximize fund raising events, create awards, and all other activities that will aid in the growth of your organization.

As a charitable organization we hope your voice has been heard by thousands. Now its time to continue your reach to those who have not yet heard of your wonderful organization or remind those who have helped before that you are still there assisting those that need your help.

Farfromboring specializes in putting promotional programs together that suit a variety of budgets specifically tailored for your industry. We will help you get your charities name out there to people that are willing and able to donate their time, money and resources.

Let our 70 years of promotions experience work for you. We take the time needed to learn your charities goals and formulate the best possible promotional program. Whether you are looking for an idea that will help lead donators your way or are looking for help with a fundraising event or product, Farfromboring will get you results.

Give us a call today at 561-999-9097 or visit us at promotional products http://FarFromBoring.com

Posted by farfromboring at 09:59 AM | Comments (0)

April 19, 2005

Promotional Products for Branding

A line-up of promotional merchandise -- gimmes ranging from calendars to coffee mugs -- can be a great way to spread the word about your company's name and products. Promotional items can:
• Reward current customers. Such perks are a perfect way to reward customer loyalty.
• Build name recognition. Promotional products can subtly ingrain your firm's name in the minds of existing and potential consumers.
• Supplement your media plan. Promotional give-aways make their way into customers' homes. Unlike a flyer or advertisement, a coffee mug might find a permanent home in your customer's work or home kitchen cabinet. People who would ignore a newspaper ad or a radio jingle might notice your logo on a golf ball they use every weekend.
Choosing the right items to give away is important. You'll want to come up with something that isn't too expensive, but will make an impact. The best choices are items that people really use. Start with these ideas:

1. Calendars. Print your logo, address and phone number at the bottom of every page. Consider highlighting important dates for your business (sales, etc.) on the calendar itself.

2. Desk accessories. Emblazoning pens, pencils and stationery with a company's name is one of the oldest tricks in the book. It works.
3. Golf balls. Link your company's name to your customers' favorite pastime. (Possible drawback: Your logo won't do much good buried in the woods or at the bottom of a pond.

4. Hats, shirts, jackets. These get the word out to your customers, and anyone who sees them wearing your logo. In effect, you can turn your customers into walking billboards for your firm.

5. Refrigerator magnets. Magnets are an extremely cheap way to get your firm's name posted in thousands of locations. Domino's Pizza gives out a magnet with every delivery that includes their logo and the phone number of the local branch.

6. Key chains. A cheap way to attach your company's name to something people carry around with them every day.

7. Watches. What time is it? Time to buy something from you.

For more Promotional Products visit http://FarFromBoring.com

Posted by farfromboring at 09:47 AM | Comments (0)