March 09, 2006

Teens and Credit: a promotion made in heaven

Here's a great promotion story: a credit union partnered with a high school marketing program, by which the school acquired a credit union branch, run by students (who were trained by the credit union). The class was responsible to bring in customers by using promotions – and they did just that with fliers, prizes and even food gifts for every new account holder.

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This is an interesting case study on so many levels, it's hard to know where to start. Through educating students about financial responsibility (and providing possible career opportunities)—both good deeds in terms of community perception—the credit union's school partnership is also attracting a segment of society not usually even aware of banks or credit unions, financing or responsible credit use. The high level of interaction between the professional organization and students as customers and as employees will go a long way to building lifelong customer loyalty.

Promotional items were invaluable to the success of the partnership: printed pamphlets were distributed:
• describing the venture;
• addressing confidentiality concerns—especially worrisome to teachers; and,
• providing teen-friendly "how-to" material about managing money, loans and credit.

Gifts were given to new-account holders—not a new idea, by any means, but when you're dealing with freebie-loving adolescent students, you'd be sure to make a hit with promotional items such as bright crayon-shaped banks, translucent calculators, and a line of quality cotton t-shirts.

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Posted by farfromboring at 12:56 PM | Comments (0)

March 03, 2006

Work it or lose it: promotions get referrals

Jeff Hoang, creator and designer of ReferNet.net, an online networking site for real estate and financial services professionals, says "you don't get referrals off the bat. You have to really work the relationship."

Since referrals are the lifeblood of the industry, it's good advice to heed. And one proven method of "working the relationship" is to attend numerous real estate industry events and tradeshows, memorable promotional giveaways in hand.

A t-shirt may not sound like a resoundingly unique gift – but what about one that's shrink-wrapped to the shape of a house? The House Compressed Tee comes with a full color insert card to display your custom graphic (and company tagline below). Lightweight for shipping and carrying around to shows, the tees are made for long-lasting comfort from high-quality 100% cotton.

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Another useful promotional item, for job or home use, is a key rock. These are plastic spare key holders shaped like rocks and are even easier than t-shirts to carry for distribution at industry events. Plus, they have guaranteed word-of-mouth advertising value: pet rocks are out; key rocks rock!

In a similar vein of useful but unusual is the plastic business card, with one end serrated so that it can serve as a miniature ice scraper. Great, inexpensive seasonal hand-outs that can last forever.

Posted by farfromboring at 10:15 AM | Comments (0)

February 02, 2006

A Stress Free Way To Buy A New Home

Buying a new home can be very stressful. A great way for a real estate agency to advertise can be though a house shaped stress reliever. This inexpensive product can signify that your company will help make this process less stressful. This stress reliever can be designed is different colors with your logo. When thinking of the best new promotional product for your company, unique stress relievers may be the least stressful way to go.

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For more information on how stress relievers can be a great promotional product for your company, please contact Scott at scott@http://FarFromBoring.com or 561-999-9097

Posted by Scott at 03:58 PM | Comments (0)

January 21, 2006

Promotional Product Great Advice and Great Product

Robert,

Just wanted to drop you a quick email to thank your for your great advice and superior service. As you know the Miami real estate market is very competitive and finding new and unique was to increase business is always a challenge. You had some great ideas that we will be using in the future. Your suggestion to order a high quality pen that our customers will use and keep instead of cheaper ones was right on the money.

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Everyone who has used the pen loved it! I am sure that we will be reordering the pens again quickly and using some of your other great ideas in the near future. We look forward to a long business relationship with Farfromboring Promotions and will recommend you to everyone, besides our competition :).

Thanks Again,

Miami Real Estate and the Condo Hotel Team

Posted by farfromboring at 12:40 PM | Comments (0)

August 17, 2005

Great Real Estate Promotional Product

Buy 100 Spare Key Holder Rocks at $3.19 (c) and get 100 FREE!

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This unique plastic rock makes an easy hiding place for a spare key and a memorable gift for the home buyer. This is a great gift to get your name noticed and remembered.

The UT222KR Spare Key Holder Rock comes in assorted natural rock colors and is imprinted with 1 or 2 colors on the bottom. Set-up is $40.00 (G)

Absolute minimum is 200 total with the above special pricing. Offer good thru 8-31-05.

Posted by farfromboring at 10:32 AM | Comments (0)

August 12, 2005

Real Estate Promotional Item - Key-Shaped Bottle Opener

Key into your future sales potential with this Key-Shaped Bottle Opener-Keychain. This real estate promotional item makes a great handout or attached to your clients new house keys.

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For this and other real estate promotional items visit us at http://FarFromBoring.com

Posted by farfromboring at 03:55 PM | Comments (0)

June 27, 2005

Real Estate - Phone card and Magnetic Phonecard

This is a great real estate promotional product to send out to prospects or your current or past customers.

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Magnetic PhoneCard • PhoneCard Express® • 2 in 1! You get a Phonecard plus a Magnetic Business Card when you pull apart this full-size magnet! • Magnetic phonecard comes equipped with full magnetic backing and a tear off business card!

Posted by farfromboring at 09:50 PM | Comments (0)

June 10, 2005

Keytags are a popular and effective way to drive ad specialty messages.


Manufacturers say that because of the popularity of keytags, these items are an ideal—if not the ideal—promotional product. "Keytags provide one of the best ways for a company to promote its brand on a daily basis," said Jeff Schlesinger, president of Tracer Tags, Woodland Hills, Calif. "Most people carry loyalty or discount cards on their keychains that promote the brand each time the keys are used."

Anna Sun, general manager at Tonata Enterprise, Chino, Calif., agreed that keytags are an essential item, thus making them the promotional item of choice. "The end-user will be exposed to the logo on the keytag as frequently as he or she uses his or her keys," she noted. "This allows the brand to get ample exposure for the money."

Sun said that Tonata—which produces high-end metal keytags—has seen no significant increase or decrease in keytag sales, but that automotive, real estate and construction markets are generally interested in the product.

Schlesinger agreed. "Car dealerships, car rental agencies, pet stores, grocery stores and gyms are the largest markets that use keytags with loyalty incentives," he said. However, Schlesinger said that thinking outside the box is a great way to attract new markets. "Large video rental companies have shifted the way they are conducting business," he explained. "This has opened a window of opportunity for these companies to create loyalty incentive programs, and the use of keytags makes perfect sense for this new revolution."

Schlesinger, who maintains that keytags are an industry mainstay, said that Tracer Tags manufactures 30 mil., polyester-laminated keytags in any shape and size. "Keytag sales tend to fluctuate depending on the economy and the type of promotional campaign," he said. "The level of sales also depends on whether or not the keytags are adaptable to a variety of markets."

When asked about the challenges of manufacturing keytags, Schlesinger said that the technical details are most difficult. "Getting the right artwork and copy are always the most challenging design aspects," he said. "Some distributors have a hard time understanding that if they put garbage in, they will get garbage out. My first suggestion is to keep the wording simple and the brand visible."

For Tonata, Sun offered, "We are concerned about stiff industry competition, as well as the weak dollar," she said. "The decrease in the value of money usually indicates an increase in importing costs."

New Ideas

Schlesinger noted that recently, polyester laminates and laser-engraved plastics have developed. "These materials have become very popular among our customers because of their longevity," he said. He also noted that Tracer Tags currently manufactures keytags in polyester, metal, PVC, Styrene and polycarbonate.

Sun said that Tonata has implemented a new imprinting method using 3-D mirror etching. "The eye-catching etching process allows a logo to be shown in a shiny mirror finish on a satin silver background, giving it a 3-D, reflective look," she said.

Schlesinger also said that Tracer Tags has brought new meaning to lost-and-found and is using its keytags as a tracking device. "We specialize in registered identification tags that have a lost-and-found recovery service attached to them," he explained. The tags are registered free of charge on one of the company's Web sites (www.tracertags.com) and can be affixed to any item—including keys. If an item is lost, the finder contacts Tracer Tags, and the company's recovery team will provide the owner with the finder's contact information. "With more than one billion keys lost each year, automobile dealers, rental agencies and even the federal government have purchased the tags," he said. "The tags are good for seven years and are a great way to promote a brand while providing a service that end-users find valuable," Schlesinger added.

Sun offered this valuable imprinting advice. "Distributors should always recommend laser engraving, rather than screen printing, for metal keytags," she said. "Laser engraving will last the lifetime of the keytag."

Schlesinger advised distributors to be aware of design trends. "Pay close attention to key designs," he said. "This provides a glimpse at the future and may open up a new market." He said that Tracer Tags recently received an order for a small, self-adhesive keytag for an automobile dealer. "Most of the new electronic car keys are larger than standard keys, and people tend to carry them separately," Schlesinger explained. "The dealer was pleased with our keytag concept because it added value and security, and promoted the company all at the same time."

Schlesinger said that while he believes that keys will undergo an electronic revolution one day, there will always be a need for keytags. "I believe that in the future, a single key will be programmed to open the car, home and office, thus reducing the number of keys that we carry," he said. "However, I do not believe that it will completely eliminate the use of keytags as we know it."

Sun agreed that keytags are here to stay. "As long as there are keys, keytags will remain one of the most popular promotional items."

By Cynthia T. Graham

Posted by farfromboring at 01:40 PM | Comments (0)

June 07, 2005

Promotional products help realtors distinguish themselves from the competition.

With an abundance of corporate and homegrown Realtors vying for properties in today's highly competitive and fast-paced real estate market, agents need to identify themselves in a way that truly distinguishes them from the competition. If the success of The Leslie Company—an Olathe, Kansas-based manufacturer that has been supplying the real estate industry for close to 30 years—is any indication, promotional products are one of the best advertising vehicles used for setting real estate agents apart. "Promotional products help give agents an identity and help their names be remembered down the road when a Realtor is needed," said Kendra Byrd, The Leslie Company's director of marketing.

Michelle Michelsen, marketing manager at Dard Products, Evanston, Ill., agreed. "To be successful in the real estate market, or any market, a company must have good brand recognition," she said. "In real estate, this brand recognition is your name, and the more your name is out there, the more it will be remembered, and the more likely your brand will be chosen in the home-buying process."

Magnets are some of the most effective products for ensuring brand recognition in the real estate industry. "Magnets that a real estate agent mails out will be thrown on refrigerators, and it could be months or years later, when homeowners are moving, that they see the magnets and call the agent," explained Byrd. "The name stuck in the homeowners' minds because they saw it each time they opened the refrigerator."

Dard Products, which attributes approximately 15 percent of its total sales to the real estate industry, has found unmatched success with its Pop Ads House Shape Magnets, selling more than 250,000 each year. "The real estate market is a traditional market," noted Michelsen. "Anything with a house or building motif works great."

Michelsen added that the House Shape Magnet is ideal for direct mail campaigns because it is both lightweight and flat. "Magnets hold favorite photos or important lists well into the future," she said. "The House Shape Magnet produces brand recognition (realtor's name) on top of mind when it comes to selling or buying real estate."

House and business card shapes are Realtors' top choice when it comes to Washington, Missouri-based Magnet's flat, flexible magnets. "Magnets hit a good price point for the agent, and are items that receive a great deal of exposure, last a long time and are seldom thrown away," said Darryl Haddox, vice president of sales.

Promotional products are key at each crucial stage of buying a home—from walking through potential properties to closing, which is arguably the most stressful element of the mortgage process. The Leslie Company's Portvelopes can ease the tension at settlement by allowing the agent to securely store all closing documents in one place. "This is a very functional and useful product, as well as one final lasting impression of the home-buyer's Realtor and overall experience," said Byrd.

Follow-up thank-yous are another major component of the realtor's return and referral business. Many agents use The Leslie Company's monthly pocket planners, which conveniently fit in a letter-sized envelope, as either thank-you gifts for customers post-closing or as giveaways during the holidays.

Repeat Business

Dard Products has received a lot of steady, repeat business in the real estate market, prompting it to add more house-shaped products, including a bank and a keychain with an LED light. "Our products are used primarily for advertising to new customers or keeping current ones," explained Michelsen. "Items can be used to thank people for their time and remind them to remember the agent when it comes time to buy, as well as recommend the agent to someone else who is selling or buying a home."

The majority of manufacturers agree that fluctuating mortgage rates, changes in the real estate market's dynamic and location of sale have no bearing on which promotional items will be successful in that industry. "Our products are office-related," explained Byrd. "We have a wide variety of products to accommodate any need that real estate companies might have, regardless of the state of the market or location."

In fact, The Leslie Company is constantly growing its real estate product line, either by enhancing existing items or introducing new ones, including calendar proportionals, vinyl Portvelopes, on-demand printing, and binders with index tabs or coil-bound books for internal meeting and training sessions. "All real estate agents must promote their businesses to gain new clients and keep a positive image to existing clients, but many of them are using generic products that they can find at any store," said Byrd. "Talking with agents, and showing and educating them on why Portvelopes, calendars and pocket folders will help them sell more houses, improves their credibility. Earning a higher commission will make a difference for distributors who are selling real estate products."
By Jennifer Hans

Farfromboring Promotions has a wealth of knowledge in real estate promotional products. Contact one of Farfromboring account managers 561-999-9097 for some great promotional products ideas.

Real Estate Promotional Magnet Call Farfromboring Promotions 561-999-9097 for this and 1,000's of other great ways to distinguish yourself from the other Realtors in your area.

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Posted by farfromboring at 02:24 PM | Comments (0)