March 17, 2006

Pet Shop Retailers and Care Providers: April is Your Promotional Month

April is a great promotional opportunity for anyone in the pet business, because it's National Pet First Aid Awareness Month. From veterinarians to retailers to breeders to pet product wholesalers and manufacturers, it's an important advertising occasion which should be taken full advantage of.

The theme, First Aid, can be applied in many directions, starting of course with first aid kits. Designed and approved by veterinarians, the kits are valued gifts for any pet owner. Another connection to the first aid theme would be education as to pet care, like Pet First Aid, a handbook and reference guide, or a more in-depth pet-specific reference book Cats For Dummies, which contains complete instructions for the care, feeding, behavior, grooming, health, and aging of cats.

Suppliers to animal shelters, zoos, animal hospitals and veterinarians may find that the well-stocked Redi-Medic with its 49 pieces might be a valuable promotional item, as it can serve medical professionals in transit or in the field in an emergency situation.

A successful marketing campaign needs to have its target audience carefully researched and just as carefully segmented (ie., pet owner vs pet care professional). In this way, the promotional product makes the most effective impact and you get the best return on your advertising dollar.

Posted by farfromboring at 03:58 PM | Comments (0)

March 02, 2006

Fishing with Promotionals for the Teen Market

Teens are big spenders, directly buying in excess of $150 billion in goods and services annually and influencing (read: forcing) their parents to buy even more, according to an ICR 2005 survey.

Fashion and tech industries take full advantage of targeted marketing, but this demographic is diverse in and passionate about its interests. Think of the kid next door who owns fish, for example. It's not just a goldfish in a bowl anymore – teen tropical fish hobbyists are loading up on big-ticket items like saltwater aquariums and breeding tanks and are easily conversant as to the pros and cons of such accessory items as Vortex Diatom Filters, Mag Drive Pumps, Eclipse Hoods, Python Water Changer and Eheim Sludge Extractor.


Pet shop owners and suppliers would stand to benefit from increased real-time sales plus long-term brand loyalty by using related promotional gifts such as an Aquarium wall calendar or fish-print ball cap. Of course, not every teen is enamored by cold-blooded aquatic vertebrates, so the ever-useful doggie Poopie Scoopies and Ferret Bentcils should also be stocked up on and used as advertising fodder.

Posted by farfromboring at 01:16 PM | Comments (0)