March 08, 2006

Using Promotional Giveaways for Non-Profit Fundraisers

Non-profit organizations rely on successful fundraising not just to survive but also to branch out with new services and programs, becoming more useful to those they already serve and increasing the number of those they assist.

Approaches to non-profit fundraising most often include direct mail campaigns and hosted events where donations are collected. In both approaches, promotional items are crucial to attracting attention, breaking down resistance and ultimately, obtaining contributions.

One affordable promotional item, which nicely dovetails into the unique, useful and high visibility categories, is a mouse pad with built-in solar calculator. The imprint area is large, which allows for not only your business name, contact information and logo or slogan but also reminders of annual fund-raising events and/or a "Wish List" of items needed other than cash.

With several base colors from which to choose (including black, gray, red, royal, and white), in-person gifts may be selected according to color preference by the recipient. This seemingly small opportunity of personalizing a promotional item actually has two effects:

1. it increases the chance that the person may feel obliged to contribute to your cause (or even up the ante); and

2. it's more likely that your organization will be later remembered in a positive light, which may lead to future donations.

Posted by farfromboring at 11:26 AM | Comments (0)