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May 29, 2006

Tie-in promotionals for Father’s Day

Fifteen percent of $9 billion is some good change, and that’s how much web-based retailers can expect to reap this Father’s Day, according to BIGresearch and the National Retail Federation (NRF).

In an article by imediaconnection, NRF President Tracy Mullin says that "because retailers across all channels and formats have something to gain from Father's Day spending, we expect the holiday to be quite promotional this year."

E-retailers need to make it easier than easy for the growing numbers of online shoppers to choose their product or service. This is especially true when it comes to traditional annual events like June 18th which is a designated observation (i.e., easier to forget) rather than a personal celebration like a birthday or anniversary.

Product quality aside, consumers look time-saving convenience. One such promotional method is to send helpful e-reminders to past customers about the upcoming event; another is to ensure that all shipments in the weeks prior to Father’s Day include special gift ideas together with a magnetic-backed coupon case with coupons.

pizza ties

You may consider pizza ties slightly over the top, but you’ve gotta admit: it’s a great “tie-in”!

Posted by farfromboring at May 29, 2006 11:12 AM