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May 29, 2006

Tie-in promotionals for Father’s Day

Fifteen percent of $9 billion is some good change, and that’s how much web-based retailers can expect to reap this Father’s Day, according to BIGresearch and the National Retail Federation (NRF).

In an article by imediaconnection, NRF President Tracy Mullin says that "because retailers across all channels and formats have something to gain from Father's Day spending, we expect the holiday to be quite promotional this year."

E-retailers need to make it easier than easy for the growing numbers of online shoppers to choose their product or service. This is especially true when it comes to traditional annual events like June 18th which is a designated observation (i.e., easier to forget) rather than a personal celebration like a birthday or anniversary.

Product quality aside, consumers look time-saving convenience. One such promotional method is to send helpful e-reminders to past customers about the upcoming event; another is to ensure that all shipments in the weeks prior to Father’s Day include special gift ideas together with a magnetic-backed coupon case with coupons.

pizza ties

You may consider pizza ties slightly over the top, but you’ve gotta admit: it’s a great “tie-in”!

Posted by farfromboring at 11:12 AM | Comments (0)

Travel promo: give ‘em gas

State tourism departments, travel agencies, amusement parks, hotels and other tourist-dependent services around the country are noting a drop-off in spring and summer reservations this year. Cancellations are also up. The reason is ever-rising gas prices, making road-trips and camping vacations too expensive for many would-be travelers.

One Convention and Visitors Bureau (CVB) in Montana is fighting for those all-important tourist dollars by offering gas debit cards. Along with the usual travel-package coupons for discounts on everything from lodging to restaurants and attractions, the debit cards (worth up to $50) are being used as a further enticement for vacationers.

By directly addressing the problem of high gas prices that’s keeping people close to home this summer, debit card issuers are hoping to sustain healthy tourist numbers. The theory? Once vacationers get to their destination, the tourist dollars will be spent.

Those in the travel industry who ignore the very real issue of soaring gas prices (affecting travelers driving to and from the resort area as well as those simply exploring the region) may be hit doubly hard: by the high gas prices and by savvy tourist-based businesses that promote tourism by using gas debit cards.

Posted by farfromboring at 11:09 AM | Comments (0)

May 09, 2006

Ready, Set, Golf!

It's that time again---golf tournament time, and that means it's time to think about golf promotional products. Spring and summer are packed with charity golf events, so don't be left on the sidelines when it comes to participating and sponsoring golf tournaments in your community. One of the best ways to get the most exposure for your company or organization is to provide one or more promotional giveaways for the participants. That way every person who plays in the tournament will go home with a useful item featuring your company or organization logo. Items like golf balls, tees, divot tools, ball markers, and golf towels are all ideal promotional items for the avid golfer, and are sure to be used for years to come. Perhaps you may opt to do a golf set, such as the Keystone golf set (#0656 in the picture below), which features 4 tees, a divot repair set, a golf towel, and a 28 oz. water bottle. You might even choose to go one step further and provide a big ticket item like a golf bag or clubs as a tournament prize---any of which would also feature your logo. Using a golf tournament as an opportunity to get your organization's logo in people's minds by using golf promotional products is a great way to have fun while supporting your community and getting great positive exposure for your company or organization.

Keystone Golf Kits.jpg

To get more ideas about golf items or other promotional products, check out http://FarFromBoring.com, or call Sharon at 561-999-9097 x113.

Posted by Sharon at 09:26 AM | Comments (0)

May 08, 2006

Fun way to do promotional t-shirts

Tired of giving away the same old t-shirt that just ends up in the back of the closet. Compressed t-shirts are the way to go. What you get is a shirt "compressed" into any shape you want. Included with the shirt is a card that you can have customized to tell about your latest promotion, event or fundraiser. There are many different shapes you can get: car, star, television, and lightbulb, just to name a few.

Compressed wine.jpg

If you are looking for a different way to use the t-shirt as a promotion, look into doing a compressed t-shirt. For more information about these shirts and other promotional items contact Samantha at 561-999-9097 or samantha@http://FarFromBoring.com

Posted by samantha at 10:15 AM | Comments (0)