« Field Marketing: enhance the impact with promotions | Main | Promo Products With Pizzazz! »

April 03, 2006

Token Promotions

There was a local write-up on the recent sixth business expo near Naples, Florida, which saw 600 visitors this year, with 58 vendors. Presented by the Marco Island Area Chamber of Commerce, the vendors were there for exposure and some "heavy-duty networking."

Exhibitors took time to see what fellow vendors were offering, and were of the opinion that the expo was well worth the cost, one saying visitor curiosity levels were higher than expected. Businesses representing local interests included beach resorts and spas, home product and boat distributors as well as catering and tourist services.

One businessman markets Silver Liberty coins, and says they're "already popular with tourists for their novelty and souvenir value." Some island merchants will honor the currency as cash, and can even purchase Silver Liberty money at a discount, "so they can make money giving change."

As a promotional product, tokens like the Junior Rounds, are one of the most cost effective because – unlike coupons or stamps – they're used over and over again. Virtually any retail business building traffic or rewarding repeat customers benefits from token based promotions.

Posted by farfromboring at April 3, 2006 12:29 PM