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April 04, 2006

Promo Products With Pizzazz!

Have you seen what they're doing in the Great White North? Pepsi-Cola Canada has collaborated with the Pizza Pizza restaurant chain, with a "Find the Flashing Can" contest and extensive marketing campaign.

A PMQcom article says that of more than two million specially made Pepsi cans (each a prize in itself), 305 have been fitted with a sensor device that produces an orange flash once the can is opened. Consumers who have been flashed win a Video iPod, valued at $379.

Pat Finelli, Vice-President of Marketing for Pizza Pizza, says "it's appropriate that Video iPods are the prizes that can be won during the contest, because they, in their own right, represent the advancement of technology in this particular field - just as the flashing Pepsi can is an excellent example of the use of technology in promotional contests."

In order to be memorable, promotional campaigns and products need to be unique in some way, with hi-tech fun prizes and give-aways certain to accomplish this goal. If you don't have Pepsi's marketing budget, not to worry: this affordable sleek Ace Line flashlight features an AM/FM radio with built-in speaker and safety siren.


Posted by farfromboring at April 4, 2006 12:40 PM