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April 07, 2006

Let the Promotional Games Begin!

The Consumer Electronics Association (CEA) sees good news for the gaming industry in the findings of its latest study, which revealed that while only 11% of teens spend 10 hours or more per week playing console or PC games, one-third of adult gamers are playing at least that long.

CEA's Industry Analyst, Steve Koenig, says this information means that "a huge opportunity exists for retailers through the popularity of gaming "although there are differences between the gamers: the PC dominates the adult game market, but teens spend more time on game consoles. Additionally, the study showed portable gaming to be decidedly more popular with teens than adults. Only 25% of adult gamers who own a portable game device have used it in the past six months compared with 77% of teens.

This information can be used for promotional products in marketing campaigns. If you're targeting adults (whether in hi-tech industry or computers, computer products, accessories and games), a promotional item like the portable USB memory stick with 16MB - 2G storage capacity is certain to capture interest. The device is for everyday use to store, backup and transfer data, and your non-erasable advertisements are broadcast automatically each time it's plugged into a computer.

Teens will definitely get a kick out of the Joystick - FM autoscan radio with transparent stick. Just press the stick to turn on the radio and the transparent stick will be illuminated. Cool.

Posted by farfromboring at April 7, 2006 11:24 AM

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