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March 20, 2006

Reward Your Call to Action with a Unique Promotion Gift

At trade shows, on your web site (you have one, right?), and in your direct mailings, what's your call to action?

Have prospects hand over contact information easily with an urgent call, like this one in an article by William Siebler, that reads:

Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free – but I can only do a few of these each month so claim yours now!

Invite prospects at every expo you attend to register for a door prize. Ask trade show attendees to complete your survey in exchange for a gift. You can even draw people into your booth by holding a sudoku tournament – with those who play entering a draw for a grand prize. And make sure those prizes and gifts are memorable!

An address book, bound in top-grade leather, is an excellent promotional gift item choice, in that it's a long-lasting product and becomes more valuable to the recipient over time as names, addresses and telephone numbers are added (your own, of course, being attractively imprinted for all time).

On a completely different note, but just as personal and with a high usability factor, is lip balm on a leash. (Really.) From Leashables, it's tea tree SPF 15 lip balm in a re-usable holder attached to a hand-sewn leash, which you can clip to your key-chain, zipper-pull or purse.

Posted by farfromboring at March 20, 2006 10:34 AM

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