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March 27, 2006

Promotions Keep National Minor League Baseball Alive

The National Sports Services (NSS), a sports consulting and development firm, announced findings of a recent marketing study in which the most effective promotions in filling stadiums for minor league ball games include unusual give-aways such as:

* Garden gnomes
* Flip flops
* Lunchboxes
* Mr. Potato Heads

While outrageous events, promotions and giveaways are not the norm for every minor league game or team, the NSS report shows that more than 30 percent of minor league baseball patrons spend little time actually watching the game, leaving team management with the opportunity to meet that need for ancillary entertainment in numerous ways.

"The role marketing and entertainment play in keeping fans coming back is not to be underestimated," said Jamie Duklas, Director of Business Development for NSS. "Many teams talked about the desire to stay conservative, but our research shows teams can offer fans new and creative entertainment options while being conservative and keeping the game as the focal point."


Get as much mileage – and customer interaction – as possible from your promotional product, whether you're promoting a ball game or a fund-raiser. For example, if you use the retro lunchbox as your giveaway, the entire evening theme can be retro (best bobbysocker-costume wins; "Happy Days" music, etc). You choose the lunchbox image, so you choose the theme.

Posted by farfromboring at March 27, 2006 11:11 AM