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March 24, 2006

Promotionals: They're All About Relationships

At CAAMP's annual trade show held last month Charlotte, N.C., the Carolinas Association of Advertising and Marketing Professionals had over 100 exhibitors (members of the promotional products industry) presenting products, in addition to holding an awards ceremony and member appreciation party.

Why all the fuss? Organizer Mary Elizabeth Murphy, the managing director of S.T.A.R. Resources (www.starresources.biz), was simply getting industry members to practice what they sell.

"Starting, building and strengthening relationships are part of our lives every day,” says Murphy. "There are social relationships and business relationships. Wherever two human beings come together, there is a relationship. Creating and maintaining good relationships is crucial to the professional world today, and that’s what this event was organized to reflect."

Professionals in fields as diverse as medicine, real estate, law, finance and education are similar in that they are all multi-tasking experts, often asked to appear as speakers and guest lecturers. A gift sure to be appreciated is a flash memory pen with laser pointer. A sleek package with 128 MB of memory, it's perceived as being a tool used only by people who are at the top of their game, successful and sought after.

And there's just no better way of building or maintaining a relationship than giving a sincere compliment.

Posted by farfromboring at March 24, 2006 12:42 PM