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March 20, 2006

Promotional Products Boost Telemarketing Sales Success

Telemarketing is estimated by the Direct Marketing Association to become a $480 billion business by 2009. Citing a 2005 sales leap in b-to-b telemarketing (from some $220 billion to $268 billion) as well as a rise in business to consumer telemarketing revenues to over $212 billion (from $182 billion), this method of advertising your products or services should very definitely not be ignored.

Closing numbers are proven to increase when product literature is sent before the sales call is made. There are several methods you can choose from: pre-printed brochures or custom pocket-sized information cards that fold to the size of a credit card; and if you need large amounts of printed masters (after which you do small imprint runs on a copier as needed), the bulletins from Iron Mountain on 60 lb. stock are just the thing.

When the print material is coupled with a colorful (and/or humorous and/or useful) inserts that tie to the envelope message—such as a key tag sand timer insert with an urgent envelope imperative: Open Now – Time's Running Out—you've got a solid foundation on which to base your telemarketing campaign.

Posted by farfromboring at March 20, 2006 10:31 AM