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March 01, 2006

Online Marketers and Promotional Items

If you order products online frequently, yet hardly ever receive anything in the box besides the product which you paid for, you're not alone.

Online marketers tend to forego promotional gifts, and may be losing more than outright sales. They may be losing the goodwill that builds a relationship of gold: the repeat customer.

It's an oversight that's easily rectified since gifts complementary to your business or product line are readily available and can be extremely affordable, especially when purchased in bulk.

Look for items your customers will make use of often. For instance, if you sell vitamins, include a pill dispenser with every first-time order, your company name and contact information imprinted on the cover. For repeat customers, who've already received the first gift, why not add a portable pill box like this High Caliber Line with medical history card and carabiner top? It's easy to clip on to a keychain or belt loop and is rather unique as well as being useful.

If you sell books online, you can even target your promotional items to each purchase, instead of sending the same gift to everyone. Anyone buying a book on gardening or environmental issues, for example, would receive a bookmark made from recycled plastic and newspaper.

It's relevancy and individuality here that's making the good impression. Because bookmarks are relatively inexpensive (although obviously useful), they are not perceived as gifts of value. However, when you match the content of the bookmark to the subject matter of an individual customer's purchase, a strong and positive impact can still be made.

It's the thought that counts.

Posted by farfromboring at March 1, 2006 12:31 PM

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