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March 28, 2006

Making Promotions Personal

Shippers and retailers of California fruit (peaches, plums and nectarines) are getting personal.

As part of its marketing strategy, the California Tree Fruit Agreement (CTFA) offers point-of-sale materials (print-ready photos and logos) which speak directly to the consumer. The promo materials for the “Are You a Cruncher, Leaner or In-Betweener” are based on CTFA market research findings as to consumer preference for fruit ripeness. Colorful print posters feature tips on how shoppers can choose the best piece of fruit.

Table tents are the first promotional product to be used and they offer a unique opportunity to:


1.get your print material in front of an in-store customer who's ready to buy and is looking for information; and

2.get your information in front of a captive audience in a completely different location, when you distribute the ad (with special incentive offer) to restaurants and other venues around town.

Give the off-site audience something to take home, such as a kiss cut business card magnet with 3 tear off coupons and one magnet for ad copy. You'll be on their fridge and in their face: a very personal place to be.

Posted by farfromboring at March 28, 2006 10:09 AM