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March 02, 2006

Fishing with Promotionals for the Teen Market

Teens are big spenders, directly buying in excess of $150 billion in goods and services annually and influencing (read: forcing) their parents to buy even more, according to an ICR 2005 survey.

Fashion and tech industries take full advantage of targeted marketing, but this demographic is diverse in and passionate about its interests. Think of the kid next door who owns fish, for example. It's not just a goldfish in a bowl anymore – teen tropical fish hobbyists are loading up on big-ticket items like saltwater aquariums and breeding tanks and are easily conversant as to the pros and cons of such accessory items as Vortex Diatom Filters, Mag Drive Pumps, Eclipse Hoods, Python Water Changer and Eheim Sludge Extractor.


Pet shop owners and suppliers would stand to benefit from increased real-time sales plus long-term brand loyalty by using related promotional gifts such as an Aquarium wall calendar or fish-print ball cap. Of course, not every teen is enamored by cold-blooded aquatic vertebrates, so the ever-useful doggie Poopie Scoopies and Ferret Bentcils should also be stocked up on and used as advertising fodder.

Posted by farfromboring at March 2, 2006 01:16 PM