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March 08, 2006

250+ million advertisers waiting your logo

Americans love their cars, and the independence they represent. There are well over 250 million cars in the United States, each viewed as an extension of the owner's home and imprinted with a personal statement of style. Cars are used to make public opinions too: from personalized plates to bumper stickers and window shades, you know if you're tailgating and that the End of World is coming next week. (Again.)

Car dealerships certainly take advantage of this traveling form of free advertising, but anyone can offer automotive-related promotional items: a car window decal can be used to promote regionally specific causes (think animal shelters) by a local veterinarian's office. Unlike bumper stickers, the decals have ultra-removable adhesives—which may make them more attractive to fussy auto owners.


Window shades in UV resistant nylon are even better in that they're larger and can carry a design and/or message along with company name and contact information. An eye-catching corporate logo or large print for quick identification by passing drivers is better than too much detail, but must be balanced with the artwork or personal statement so that it's esthetically pleasing to the eye.

Posted by farfromboring at March 8, 2006 11:28 AM