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February 24, 2006

Trade Shows Call for Memorable Promotional Products

In case you've forgotten, trade shows are important. An article at AllBusiness tells you why:

1.an estimated 110 million people attend more than 4,000 shows in the United States and Canada every year -- and those numbers are increasing;

2.Most show-goers are there because they have some influence on purchasing. They want to see how your product works and what it looks like while evaluating the competition.

Promotional products are an expected feature at trade shows. They also play an important role in creating buzz about your company and in helping people to remember you and your service or product line. That means you'll have to give some thought as to how to make the give-away somehow relatable to your business, memorable and unique – hopefully one that will entice show-goers to stop and spend some time with you.

Let's say you're in the fine field of finance, offering money-saving bookkeeping and accounting services to businesses. And let's say your promotional gift is a shiny gold-plated gold bar shaped savings bank – with your company name and contact information engraved on top (of course!). It does the job quite well:

• it's a humorous, visual reminder that your business is to save others money;
• it's also a useful attention-getting item that can sit on an office or home desk, with your name seen every time a stray coin is dropped in.

By the way, according to the article, you should "place…give-away items at the back of your booth space so interested attendees will have to come inside to get them."

Posted by farfromboring at February 24, 2006 10:37 AM