« Happy Promotional Products Customer | Main | Luggage Tags- Great Promotional Items »

February 21, 2006

Gift Bags and ROI: good and cheap

Successful Promotions magazine editor, Michelle Bell, talks gift bags this issue – promotional products that are always appreciated at trade show booths, product launches and client appreciation shindigs.

There's a popular misconception that gift bags are expensive promo items, but you don't have to "break the bank", says Bell. "Moreover", she continues, "the overwhelming consensus of marketers who use [them] is that they generate so much goodwill among the recipients that the price becomes an inconsequential afterthought."

Buy 'em ready-made or DIY (do-it-yourself), bags can be easy,jammed with products ranging from branded beach towels to hot/cold drink bottles and fun-in-the-sun visor

Your return on investment when advertising through promo product distribution is three times that of internet banner ads and 25% more than print and TV ads. An article by Hope Hopkins at Marketing Sherpa confirms findings that slightly more than 76% of those surveyed said they remembered the brand name of a company that gave them a promotional item in the past year.

And that's not all.
If you make the item something of use, you'll benefit from long-lasting and repeat exposure:
•73% of those who used the promotional product that they had received stated that they used it at least once a week
•45.2% used it at least once a day
With US marketers spending $16.9 billion a year, there's a whole lot of very smart giving going on.

Posted by farfromboring at February 21, 2006 01:13 PM