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June 23, 2005

Make It A Date To Remember

Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for, political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
August 14th is International Nagging Day
Create sales promotions around the nagging theme
• Since it is International Nagging Day, create a promotion centered around an appropriate typical nag for your intended recipients and have it translated into several different languages for example, if it's "honey, did you take the trash out yet?" you might use imprinted miniature trash cans. If it's "wash behind your ears" you might use imprinted wash cloths. If it's "Do your homework" you might use imprinted pencils in either normal size or giant size.
• Another approach might be to go right at the nagging theme. "I hate to nag you about your next order, so I'm letting my mother do it" and use an appropriate picture of a nagging looking mother on say a mouse pad or coffee mug. Or, maybe, "since it's International Nagging Day I didn't want you to feel left out." And fill in the nag that's appropriate to your audience and your goal for the promotion.
Some other August designations that might be of interest to you are:
National Inventor's Month
August 6th: National Fresh Breath Day
August 7th: National KidsDay
August 19th: National Aviation Day
August 21st: Poet's Day
September is National Baby Safety Month
Create consumer oriented or B2B promotions
• For B2B promotions use baby oriented items in a direct mail campaign geared toward letting clients and prospects know how safe their business is with your company or how you'll baby them or how you'll take care of their baby
• For consumer oriented businesses, draw traffic or potential customer attention with baby safety related items.
Some other September designations that might be of interest to you are:
Attention Deficit Hyperactivity Disorder (ADHD) Month
Library Card Sign-Up Month
September 4th: Newspaper Carrier Day
September 11th: Patriot Day/Anniversary of Attack on America
September 17th: Citizenship Day
September 25th: Family Health and Fitness Day
September 27th: World Tourism Day
October 9th – 15th is Fire Prevention Week
• Team up with a local fire company to help them host an open house. Send imprinted pencils, fire hats, etc., home with local school children to announce it. Also use logoed giveaways at the event.
• Send out some type of miniature fire fighting equipment (maybe even just a miniature bucket) with sales copy touting how hot your products are that they might cause a fire.
• Create a direct mail campaign with imprinted items carrying your logo and fire prevention tips as a good will gesture
Some other designations for October that you might be interested in are:
National Crime Prevention Month
National Dental Hygiene Month
National Popcorn Poppin' Month
October 9th - 15th: National Metric Week
October 9th - 15th: National School Lunch Week
October 9th: Leif Erickson Day
October 15th: Sweetest Day
October 17th: National Boss Day

Posted by farfromboring at June 23, 2005 05:38 PM