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June 23, 2005

Fairs, Festivals and Picnics

Engage potential customers. Build community good will. Increase awareness. There are many reasons for and benefits of holding community fairs, festivals and picnics.
Whether you sponsor it yourself or get other businesses to join in, there is an event that can work for you.
Think about who you are trying to reach. Then look at the options of what they are into and choose an activity or activities to center your event around.
Here are a few ideas. A Teddy Bear Fair can draw kids of all ages and their families. Invite children to bring along their favorite bear and perhaps one to donate to the local police department for calming children in a crisis or to children in the foster care system. You might even have someone on hand to repair tattered bears. Have other activities available for the kids to enjoy.
Another idea is a sports festival with various games for kids to try or a particular activity such as a skate board festival. Health fairs are popular with seniors, but are also getting the attention of not-quite-so-mature adults. There are limitless themes you could choose, just profile it to your audience.
Whatever theme you choose you can set up booths or stations for product samplings, demonstrations or "test drives" around the festival.
Attendance at the fair can be open to everyone or by invitation only. Again, it depends on your audience and your goals.
Be sure to include lots of imprinted giveaways, chosen for appropriateness to the theme, audience and impression you want participants to carry away with them (and share with others). With over 1,000,000 promotional products to choose from, Farfromboring Promotions has just the right promotion for your event.

Posted by farfromboring at June 23, 2005 05:41 PM