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June 29, 2005

Don't forget the folks back home

There's more than sales staff involved in preparing for a trade show. How well you do at the show depends in part on many people involved in the preparation for a show and those involved in the follow-up afterwards.
Be sure to include them in the show gear up and distribute imprinted incentives to them as well. Treat them like the valuable members of the team that they are and you'll surely find greater success from your trade shows.

Posted by farfromboring at June 29, 2005 02:20 PM

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